International beauty brand Flormar, based in Milan, is opening its first location in New York City, and is set to expand in the U.S. The store will be located in the Mall of Bay Plaza which is New York City’s largest shopping center, at 200 Baychester Ave. in the Bronx.

Flormar is set to open its cosmetic store with a full range of colors and palettes in the early weeks of November. Flormar has entered into the cosmetics market first with nail polishes; now, it has a wide range of products from eye shadow to blush, lipstick to mascara, accessories to skin care products.

The beauty brand has been brought to the US by Retail Group of America (RGA), and more locations are planned along the East Coast. Currently, Flormar has one store in Crystal Run Galleria in Middletown, NY.